MTN supporting fundraising campaign which benefits UNICEF and WFP’s COVID-19 response across Africa
This International Day of the African Child, MTN is pleased to be supporting the United Nations Children’s Fund (UNICEF) and the World Food Programme (WFP) to help mobilise funds for children and families across Sub-Saharan Africa affected by the COVID-19 pandemic.
MTN is doing this by enabling SMS fundraising throughout a month-long campaign to raise funds for those most severely impacted by the virus on the continent. All proceeds raised through the campaign will be donated in full to UNICEF and WFP, who are supporting COVID-19 affected communities across Africa.
The pandemic’s closure of schools is putting at risk the futures of millions of Africa’s children, compromising their ability to learn and their access at school to healthcare and food. Because of COVID-19, some 253 million children across the continent are not going to school and 65 million are missing out on school meals.
“Healthy, well-nourished kids have a much better chance of fulfilling their potential,” said Nompilo Morafo, MTN Group Executive for Corporate Affairs. “Inclusion is at the heart of MTN and this is why we decided to support the campaign by UNICEF and WFP to raise funds for health supplies and food.”
“The COVID-19 epidemic is affecting children in many ways” said Dr Jama Gulaid, UNICEF Representative in South Africa. “UNICEF appreciates the assistance of MTN which is helping us and our partners reach children with vital services: health, protection and water sanitation and education,” Gulaid added.
The World Food Programme Regional Director for Southern Africa, Lola Castro said, “With so many people on the continent already acutely food insecure, we are extremely concerned about the prospect of COVID-19 causing a hunger catastrophe.”
In this unprecedented global crisis, the poorest and most vulnerable communities are the most at risk. Together we can give them a fighting chance with access to the basics: clean water, food, soap, gloves, and masks. The donations will help UNICEF and the World Food Programme deliver life-saving health supplies and nutritious food.
To donate: In SA, SMS “donate” to 42164 to donate to UNICEF and the WFP. SMS cost is R30. Network Fees Apply, closing date 30 June 2020. Rest of the world, https://help.unicef.org/africa.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in data, fintech and digital businesses.
About United Nations Children’s Fund
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children visit www.unicef.org.
UNICEF does not endorse any company, brand, product or service.
About the United Nations World Food Programme (WFP)
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change.
For more information, please contact MTN:
Nompilo Morafo | Nompilo.firstname.lastname@example.org
For more information, please contact UNICEF:
Sudeshan Reddy | email@example.com
UNICEF: South Africa
For more information, please contact WFP:
Gerald Bourke | firstname.lastname@example.org
World Food Programme: Johannesburg
Twitter @WFP and @WFP_Africa